Market Me First - The Positive Career and Work Action Plan Market Yourself | Make Money | Be Happy

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Since 2005. Market yourself. Find better work. Make a name. Survive Layoffs. Be successful.
Showing posts with label contacts. Show all posts
Showing posts with label contacts. Show all posts

Thursday

Marketing Me! Personal branding no brainers

What drives me crazy probably drives you crazy but are you doing the same things that drive other people crazy? (Say that ten times fast!).

Here's some quickies:

If you want to brand yourself, how do I reach you? Why bother selling a product if I cannot buy it!

- Email
Do you use a signature file at the end of EACH email?
Do you use Plaxo or something similar to manage your contact information like email and so other can find your email address?
What is in your signature file? Just your land line number? What about your cellular? What about your email address? How about a URL?

- Web
A company name is not enough. How many companies have the same name? Is your domain name readily available? Have you set up a real web page? Does it reflect your identity? Your company?
Can I find you with Google? Everyone does it. Do you have a keyword optimized website for you and your product?

- Phone
How do I reach you? Only be a land line with voice mail you check once a day? Or may I have your cellular?
Do you answer your phone? Or do you let every call go to voice mail and screen?
When do you answer your phone? Between 9-5? Or later and earlier?
What does your voice mail say? Do you update it daily or weekly or only when you travel?

I cannot buy your brand unless I know where to find you and how to reach you successfully. Please market yourself responsibly!

Happy hunting,

LinkedIn "ho"

My friend Steph calls anyone with hundreds of LinkedIn connections a "LinkedIn ho".

I guess that makes me a "ho". I pretty much accept invites from anyone.

Once upon a LinkedIn time ago, I tried limiting my accepts to people I knew or worked in a related industry.

I also had a requirement which stated anyone in my network had to have all of their contacts viewable by others in their network.

Finally, I requested that anyone in my network had to return a short introductory email.

Alas, all of those prerequisites went out the window.

Why? I wanted to reach 500 status as soon as possible. That had to be the a good reason.

Why else? I kept getting interesting emails from strangers wanting to talk to me about my industry, jobs, writing offers, etc. Getting that type of correspondence is quite flattering and addictive. You want more so you the network is increased.

The final straw was when a respected co-worker remarked, "Ask Jack about LinkedIn, he's an expert and knows all about it".

That kicked it. I had to have the largest network and the most friends out there.

Seriously though, a large network is useful. I have benefited from it and have never regretted the number of contacts I have on LinkedIn.
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