Market Me First - The Positive Career and Work Action Plan Market Yourself | Make Money | Be Happy

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Since 2005. Market yourself. Find better work. Make a name. Survive Layoffs. Be successful.

Wednesday

Marketing Me! Them (slower) vs. Us (faster)

We:
Are connected. We carry laptops, cell phones and Blackberries. We have high speed DSL at home, WiFi accounts for the road and demand fast internet in hotels. Rather than complain about our constant connectivity (and that we are constantly tied to work), we demand whats next and faster.

We:
Work more: We put in long hours at the office and at home. We take one more call, one more meeting and the last flight home. We take calls in the car and home and are willing to sacrifice sleep to get a head start on tomorrow. We don't limit ourselves to work either. We put in just as much time on our families and causes we care about.

We:
Want to go faster and further. We put in time in the gym, the court, the course and in our running shoes. We eat organic, take supplements and avoid the doctor outside of checkups. We boost our endurance with Starbucks and energy drinks. We drown ourselves in bottled water. We train our bodies to go on less sleep yet dream more and bigger.

We:
Maintain a blog, two websites, an email list and check our keywords and web stats daily. We registered our children's names as domains the day they were born and thought nothing of it. We belong to six social networks and publish our thoughts and opinions online.

We:
Think global and live local. We Skype, blog, podcast and eat Thai for lunch, Indian for dinner and drink water from France. Our work forces are world wide and our audience spans the globe.

We:
Want as few restrictions as possible. We limit ourselves only. We can do more and exceed only our own expectations. We learn from failure and accept setbacks as opportunities. We work smarter, faster and think small is the new big.

They:
Want to regress. They want a 1950's style economy of 8 hour days, fixed coffee breaks, lunch pails and lunch hours. They want color-coordinated collars and the segregated work force.

They:
Want a centrally controlled rationed life. A fixed work portion. A mandatory vacation serving. A diet of mediocrity and low expectations. Top the whole thing off with 25 years of service, a gold watch and a pension for dessert.

They:
Want collective bargaining, employment offices, secretarial pools, want ads and guaranteed employment. They want a "lifetime of service" in exchange for unconditional servitude, a cost of living adjustment and rewarded tenure.

They:
Want mile after mile of plain drab factories, office buildings, rows of desks, adding machines, and rotary dial telephones with cords.

They:
Want tariffs, high taxes, a thrifty working class with two rooms and a bath. They furnish their lives with fees, lines, clerks, and endless triplicated forms. They want a government fixed retirement plan and a passbook account.

They:
Want four television channels, AM radio, the corner bar with two beers on tap, meat and potatoes for dinner, a bus pass, one pair of sensible shoes and everything else which is "good enough".

It is an Us versus Them world. We have a choice to make. Should we take the temporarily safe route and step backwards or should we keep going forward?

What will you do and when do, will there be work waiting for you when you get there?

Happy hunting,
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