Marketing Me! Personal Brand Network Value

This past week the phone rang with a number of opportunities; a job available and a large product offering. Both were the result of my self marketing and the personal brand awareness campaign now entering its third year.

You know the drill. At Marketing Me! I have been promoting this for nearly three years where YOU market yourself under YOUR brand. There is no sale, no e-book, (not yet at least), no software to buy, no long term contracts and no small print.

You market yourself the best way you know how. Again, here are some pointers and the possible results.

First and foremost, give.
- I work in the wireless hardware industry. Consequently, I have numerous contacts with carriers and service companies. I regularly pass along leads and opportunities to my network without reciprocal requirements. This benefits the industry and spreads my product name.

Promote and evangelize.
- Do not worry about the competition, rather embrace what they are doing and take possession for yourself. For instance, if one of my competitors has a new product which addresses a particular need, I promote the idea behind the product when speaking or writing about the industry or market. I make my competitor's product mine as a further example of my own expertise.

Be open to interviews, even when not looking.
- Not press interviews but job interviews. Be open to discussing opportunities with other companies, it is great practice. It also spreads your name. Remember, companies recruit talent.

Pay back often.
- Repay all who have paid you seven fold. It will be returned.

Marketing Me! Takes time. It cannot be built over a weekend or with a simple blog post. It is a journey of patience and perseverance and most of all, clear focus with particular goals in mind.

Get busy and make the phone ring.

Happy hunting!