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Tuesday

Marketing Me! Certification over compensation?

While checking the visitor logs, I noticed a Google search for "add Microsoft certification after name in signature file" as a search string.

Hmmm...

Please, let me blunt.

How many MBA's include

John Smith Harvard MBA in their signature file?

Okay, how many people with ordinary college degrees include

John Smith BA History State U.?

More obtuse, does an astronaut sign his name, Buzz Aldrin, (CMA) Certified Moon Astronaut?

Another question, do a Google search and find how many people sign their name, John Smith MCP/MCSE/etc? A whole bunch I'll bet. If so, how will you stand out?

Try this instead!

John Smith
Exceptional Microsoft IT Innovator and Outstanding Support Resource


There. Doesn't that have more panache?

BTW - Some professions demand a smattering of initials or abbreviations after a name. PhD or (ret.) come to mind as notable exceptions.

For the rest of us, we need to be more original on our "personal shingles".

Happy hunting!

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