Market Me First - The Positive Career and Work Action Plan Market Yourself | Make Money | Be Happy

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Since 2005. Market yourself. Find better work. Make a name. Survive Layoffs. Be successful.


Offense vs Defense


All career counselors tell you to focus on money in your resume.

No, not how much you want to get paid, but the financial impact your hiring will have on the company.

There are two approaches.

The Saver - Your resume highlights your experience at saving money, cutting costs, cutting unprofitable product lines. This candidate believes the Franklin adage, "A penny saved is a penny earned.". I call this a defensive strategy.
The Rainmaker - Your resume focuses on your revenue generation ability. Increased sales, successful grant writing, increased market share, collections and closures.
I call this an offensive strategy.

I am a firm believer in the latter strategy rather than the former. Why?

Because there is only so much "fat" that can be cut before you end up with ribbons.

Revenue is a much more deep resource. Sell more shoes. Build more servers. Consult more hours or for more money.

Any business will look at a candidate much more seriously if that candidate has the ability to increase sales and market share of a product or service. It is that simple.

More money, not saving what is left, is what matters.

Be frugal. But focus on the work which increases your company's income.

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