The world has changed because of globalization and not just work, but nearly everything else.
For instance: http://www.abcnews.go.com/GMA/ESPNSports/story?id=2228370&page=1
Floyd Landis won a bicycle race. Not just any race, but THE BICYCLE RACE - the Tour de France. Naturally, there are some in France and the EU who are upset that after 7 straight years of American Lance Armstrong's domination, another Yank rides off with the title again.
To a closed and highly regulated France (try to emigrate, apply for a job, open a business or sell a product to France), this is an affront that surely must be the result of further American hegemony.
Consider that for years Americans have witnessed dozens of winners of the New York City Marathon (THE ULTIMATE FOOT RACE) come from every country but the U.S. Which is in itself an interesting analogy of America; People coming from all over to the world for the opportunity to participate and compete and have a shot at success.
The NYC Marathon and the Tour de France have both become examples of globalization - regional events which have captured the world's attention and imagination and brought forth competitors from around the world.
Our work and careers are the same as well. When (re)marketing you, are you considering competition from India, Africa or China? How wide is your world? Who are you ready to compete with? What is your strategy to win? The world is smaller than before.
Think about it.
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