Marketing Me! Personal Brand Network Value

This past week the phone rang with a number of opportunities; a job available and a large product offering. Both were the result of my self marketing and the personal brand awareness campaign now entering its third year.

You know the drill. At Marketing Me! I have been promoting this for nearly three years where YOU market yourself under YOUR brand. There is no sale, no e-book, (not yet at least), no software to buy, no long term contracts and no small print.

You market yourself the best way you know how. Again, here are some pointers and the possible results.

First and foremost, give.
- I work in the wireless hardware industry. Consequently, I have numerous contacts with carriers and service companies. I regularly pass along leads and opportunities to my network without reciprocal requirements. This benefits the industry and spreads my product name.

Promote and evangelize.
- Do not worry about the competition, rather embrace what they are doing and take possession for yourself. For instance, if one of my competitors has a new product which addresses a particular need, I promote the idea behind the product when speaking or writing about the industry or market. I make my competitor's product mine as a further example of my own expertise.

Be open to interviews, even when not looking.
- Not press interviews but job interviews. Be open to discussing opportunities with other companies, it is great practice. It also spreads your name. Remember, companies recruit talent.

Pay back often.
- Repay all who have paid you seven fold. It will be returned.

Marketing Me! Takes time. It cannot be built over a weekend or with a simple blog post. It is a journey of patience and perseverance and most of all, clear focus with particular goals in mind.

Get busy and make the phone ring.

Happy hunting!

Marketing Me! Squidoo!

Did you know I had a lens on Squidoo?

I am proud to say Marketing Me has been on Squidoo for a little over a year now. Squidoo is a great way to market yourself, your company or a product you are really jazzed about.

Check out my lens and if you do not have a lens yet, get one!

Happy hunting!

Blogroll Me!

Marketing Me reminders

So you want to start marketing yourself?

So you are wondering why you should start?

You are a product

Forget all that stuff about "being special" kids are taught today; to make money, you have to be a profit making product.

Someone must want to invest money in you because you will make them more money now or later.

Employers hire good people who will either a) make them money (sales, marketing, executives, business development) or b) save them money (everyone else).

If you are a drain on a company's ability to do a) or b) above, then you will find yourself out of work.

Next, you have the ability to produce revenue which is why you need to market yourself.

For instance, you can take a subject and produce intellectual property on this subject which another party would pay you money to obtain.

Writers, lecturers, composers and artists do this everyday. So do a fair number of bloggers, successful business people and observers.

Another example is a deep understanding of a subject and the ability to solve related problems for others who are interested in the same subject.

Consultants and contractors do this everyday in every single industry on earth.

Finally, you have the ability to take a complex subject and are able to verbally break down the complexity and explain it to others who are interested, but perplexed by the subject.

These persons are known as speakers and they can command a fair amount of money for this ability.

So, reviewing the aforementioned:

You must market yourself for desirable employment.

Your marketing must mention your ability to create or extend revenue.

You have skills which others would pay to have explained.

You must market those skills to the world so they can beat a path to your door.

Next, how to do it.

Marketing Me.