Marketing Me! Personal Brand Network Value

This past week the phone rang with a number of opportunities; a job available and a large product offering. Both were the result of my self marketing and the personal brand awareness campaign now entering its third year.

You know the drill. At Marketing Me! I have been promoting this for nearly three years where YOU market yourself under YOUR brand. There is no sale, no e-book, (not yet at least), no software to buy, no long term contracts and no small print.

You market yourself the best way you know how. Again, here are some pointers and the possible results.

First and foremost, give.
- I work in the wireless hardware industry. Consequently, I have numerous contacts with carriers and service companies. I regularly pass along leads and opportunities to my network without reciprocal requirements. This benefits the industry and spreads my product name.

Promote and evangelize.
- Do not worry about the competition, rather embrace what they are doing and take possession for yourself. For instance, if one of my competitors has a new product which addresses a particular need, I promote the idea behind the product when speaking or writing about the industry or market. I make my competitor's product mine as a further example of my own expertise.

Be open to interviews, even when not looking.
- Not press interviews but job interviews. Be open to discussing opportunities with other companies, it is great practice. It also spreads your name. Remember, companies recruit talent.

Pay back often.
- Repay all who have paid you seven fold. It will be returned.

Marketing Me! Takes time. It cannot be built over a weekend or with a simple blog post. It is a journey of patience and perseverance and most of all, clear focus with particular goals in mind.

Get busy and make the phone ring.

Happy hunting!

Marketing Me! How to Win-Win at Work

You cannot afford to sit back, like our fathers did, punch a card 9–5 and expect to bring home enough bacon to buy a house, a car, and support a wife with three kids. It’s almost the year 2008; get into the eighties, will you?

- Mike Rogers



Ran across this wonderful article somewhere on the Internet today and read twice. Although I have never heard of Lew Rockwell before, this contribution came from a gentleman named Mike Rogers and is worth a read.

If you are looking for work, or have an unhappy job or maybe are about to graduate from college, read this article. Better yet, read it two or three times. Even better, print it out, stick it on your mirror and read it every day!

This article basically sums up what I have been trying to do at Marketing Me for the past two years.

Summary:

Nobody owes you a successful life.
No job or company is going to take care of you.
Success is based solely upon how well you market yourself and market your successes - not necessarily how hard you work or how productive you are.
You are responsible for branding and promoting yourself both through your work - nobody else can or will do this.

Maybe I am preaching to the choir, maybe I sound like a broken record, maybe it gets tiring hearing the same old song at Marketing Me.. but this stuff works!

Get busy marketing and promoting yourself for REAL job security.

P.S. I dropped Mike an email to see if he has a website or blog and to let him know about this post.