Seth Godin - urgghh...

Seth Godin has a new blog (The Dip) also the title of a new book he is working on.

Godin offers his advice for college applicants (and their parents)- Do not to play the game - that is, the jumping through college admission hoops to make the entrance into the top universities.

Rather, Godin encourages students and their parents to consider other, less known schools and once enrolled, attempt to stand out from the crowd.

Now this is easy to say from someone who already graduated from Stanford (ahem, Seth Godin)!

Stanford grads (especially those with MBAs, oh Mr. Godin, calling you!) have incredible earning power post graduation. Compare that same earning power with the grad from University of Nowhere, College of Nothing and Nobody Heard of U.

As a parent, I will work my tail off to get my kid into the college with the best chance of opportunity for employment, contacts and earning power. That bragging right belongs to the Harvards, YAles and Stanfords.

Mr. Godin, I expect my child to stand out today in elementary school and later in college - no matter where they end up.

But I won't take a chance on a less prestigious university and hope they stand above the crowd in the post-graduate world.

Seth Godin - where will you send your kids?

Will you tell them to take the college with the mediocre reputation and hope they follow dear old dad's advice, read his books and stand out from the crowd?

Or will you have them take the guaranteed winner university, knowing that the degree increases their visibility and then follow your advice in the work place?

I guess it helps if Dad is an alumni, eh, Seth?