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Wednesday

AdWords for LinkedIn Marketing?

I saw this AdSense ad while logged into GMail this morning:

URL - www.linkedin.com/in/x - View professional profile on LinkedIn (free)

Where the letters URL was actually a name and 'x' was the LinkedIn profile name.

Why would someone advertise their LinkedIn profile? Each AdSense click costs a few pennies, but if several hundred curiosity seekers click the ad, the daily cost can add up quickly.

Why? My hunch is this is an exceptional person (if you see the ad click it and you will know why) who is trying to grow their LinkedIn network.

I don't believe they are looking for a job; the LinkedIn profile says they currently hold a senior position with a well known social networking company.

It is an interesting concept which I probably would not do myself, but must work in some regards.
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