Marketing Me! Screens are for doors!

A friend confessed that he screened every call to his work and cellular phone with voice mail. He never answered the phone when it rang unless the call was from home.

Some calls naturally go to voice mail - we cannot answer them all. However, if your best customers, employers and contacts only talk to your voice mail, you are sending a dangerous message out instead - your call is not important to me.

Use call screening sparingly.

Also, here is another tidbit.

How many times do your customers, employers and contacts here this when they phone:

"I am sorry, he/she is in meeting right now and not available".

Think about it. If YOU were calling and upset, what would your response be? I bet it is along the lines of "well interrupt and drag him outta there, toot sweet!".

If a person is answering your calls, make sure their standard response always is:

"I am sorry, but he/she is with a customer right now. May I have them call you direct when they are finished?"

Nobody minds if you are meeting with the people who pay your salary.

Also, return that call as soon as you complete that meeting!

Happy hunting,