Marketing Me! Labor Day

Here in the U.S., we celebrated Labor Day yesterday. Labor Day has its roots from a little over a hundred years ago when several labor groups (read industrial and agricultural organizations) petitioned for a annual holiday to celebrate their contributions to the American way of life.

All fine and dandy, but the reality of life in the 21st century is the concept of "labor" has changed since its' Victorian age introduction.

Statistics have show that industrial and agricultural occupations have shrunk in recent years whereas office based work has grown.

Even more important, is the explosion of non-full time and non-permanent workers in our modern economy. Contractors, part-timers, temp workers and consultants are filling more and more open slots.

Opponents argue that these non-traditional employees are either victims of evil corporations (for failing to provide them benefits, insurance, etc.) OR the enemy (for taking away positions which historically would have gone to full time workers).

Regardless, the argument overlooks a few international trends...

The cost of full time employees, for any number of reasons, has grown. Many employers have opted out of the traditional management/labor template spelled out over the past hundred years.

The employment border is broken. One hundred years ago, employee availability was limited to walking distance from a central operation. Today, an employee for a New York based company might be in Bozeman, Montana or Bangalore, India.

Income Evolution

At Marketing Me! we do not play the game of what's right or wrong. We play the game of income evolution. We go where the money is. If it is full time work today, it may be part time work three years from now. Or contract work. Or consulting.

The opportunity to make income from work means evolving with the market place and work trends in order to maximize our ability to profit from a changing and expanding market.

Ability Security

What matters in income growth is ability security. There are no more "secure" jobs. Only secure abilities. The skills and adaptability to earn money for our employers combined with personal branding and marketing guarantees us the security of moving to greener pastures constantly.

I hope you had fun with the traditional Labor Day festivities yesterday. An extra day off, maybe a fun activity with family and friends.

However, the historical basis of Labor Day has changed forever. Start planning your own Marketing Me! Day instead!

Happy hunting!

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