Marketing Me! Business 2.0 bites the dust

Business 2.0, the magazine "that could" in my opinion, has announced the next issue will be their last.

Actually, I read it first over on TechCrunch, a wonderful blog BTW, which has had a close relationship with B20 for some time now.

When magazines fold, it often goes unnoticed. Circulation is down, readers are scarce or content is poor. One day they are there, the next day a blank space at the news stand.

Business 2.0 was different. Everyone read it, perhaps only on airplanes, but it was read all the same. Unlike an similarly demised magazine, Fast Company, B2.0 focused on how the internet was changing businesses and business models.

Where as the DotCom boom of the late 20th century focused on traditional leverage or new companies, B2.0 reported on the creative, and generally more successful ways, new businesses were using social networks, blogs and "click" technology to build revenues.

My favorite part of Business 2.0 were the small stories. The paragraph or two about a great idea or product which might not change the world, but would shine some light in one corner of it.

I always read each issue cover to cover (a common comment about B2.0) and walked away inspired and energized to keep this dream of Marketing Me! going.

I will miss Business 2.0 and look forward to the innovator (who shares my passion for this space) who brings us the next revision of a publication created in the same vein.

As I stated over on TechCrunch, buzz me if you want some input or collaboration!

Until then, happy hunting!

Don't forget, Just Sell reminds us: There are only 6 days left in the quarter and month! Get busy!