Wednesday Morning

I received an email from a mailing list where the author gushed about the latest Internet craze he stumbled upon, MyBlogLog. He went to say how MBL was going to increase his blog's readership, grow his mailing list and facilitate increased revenue for his company.

A little bit later, another author sent me his rundown on a hot new site called - Squidoo. The writer reports that anyone can create a Lens and soon after, make money, increase web traffic and confidently declare themselves an online expert.

And yet another writer sends me a link for a great product which will teach me everything I need to know about MySpace, Squidoo and other Web 2.0 properties which again, will help me "drive hoards of traffic to my website" and grow my sales and revenue.

I use MyBlogLog (see right).

I have about a dozen Lenses on Squidoo.

I belong to two dozen social and business networks.

I faithfully tag with del.icio.us.

I ping with technorati.

I digg, furl, backflip and stumble.

Yet, the traffic does not grow, the revenue does not increase and the list stays the same...

Until I add content.

Content is king.

People are content. You are content. Your value in the world of work is the content you bring to work.

The Internet is built on content.

And the Internet has changed everything not because we can buy "The Devil Wears Prada" on Amazon without sales tax.

The Internet changed everything because suddenly each of us became content and a content producer.

The world suddenly became very noisy and is now colliding in ways never imagined before.

Digging, pinging, tagging and lensing are channels for content. But the channels are white noise without coherent content.

People bring coherency. People bring content. People are content.

Driving hoards of traffic and increasing mailing lists are static solutions for dealing with a new world.

Bring content. They will come.