LinkedIn Now

I am a big fan of LinkedIn.
- I use it for research on companies (for Sales, Work)
- I use it to market myself, my work, my revenue.
- I use it communicate with coworkers (current and former), business contacts and customers.
- I use it to keep track of others.

Key LinkedIn actions which help others find you

- Update your profile regularly. Update at least once a year. I update mine every week.

- Change your links in your Profile regularly. These can increase your "discoverability" by others. They can also be used to promote your blog, website and other activities.

- Include your email address next to your name. People want to contact you to network. (If you are worried about spam, join the 21st century and get some filters in place on your email!).

- Under Specialties in your Profile, include as many keywords which best describe you and your interests. Keywords are how people are found.

- Elaborate in your Summary (also in your Profile). Don't be shy. Include those keywords, company names and positions which best describe you.

- Use your Experience (Profile, again) as a soap box. Brag about what you did when you were there.

- Write recommendations for others. Ask them to do it for you.

- Use your Additional Information space for Additional Information. Don't waste billboard space!

It drives me crazy when I see someone's LinkedIn profile which looks like it has not been updated in months.

LinkedIn is your friend. Use it!