AdSense Drawbacks

Like a lot of people, I use AdSense - it's easy to implement. And like almost everyone else, I don't make a dime off of it.

By sticking little ads on my website it make me feel that I have a real website.

I imagine legions of loyal readers dutifully clicking 6.5% of the time on a little ad carefully and thoughtfully placed on my blog by Google.

I imagine checks emblazoned with the Google logo showing up once a week in my mailbox with 3 and 4 figure checks enclosed.

In the end, AdSense is great for Google and not so great for me.

Google has competition now. New companies are going to work harder and more creatively to snag some of Google's business. Check out AdBrite, for instance.

In the end, the current format of AdSense will seem a lot like banner ads in the late 90's - people got sick of X10 ads and Gator popups and the market changed. The same will happen to Google's product as well.