New name same stuff

Instead of restaurant it is "Market Grill".
Instead of grocery store it is "Provisions".
Instead of book store it is "Book Merchant".
Instead of tourist it is "Traveler".
Instead of frugal it is "Sustainable".

Did the sandwiches really change?
Did the cereal aisle really change?
Did the books change?
Did the tourist become more interesting?
Did we really improve life or just save a few pennies?

Did you rename yourself? Your resume? Your job title?

Did you change the name from "Job" to "Work"? Did it matter?

Shakespeare wrote a rose is a rose by any other name.

Names are powerful, but they do not make up for action, change, or more important, identity. There is a difference.

Change your name or title, but make sure it is backed by real change.. the way you work, the way you produce and the results you bring.