Me 101

Remember, you are selling yourself.

It does not matter if you have a job selling or marketing things right now. You still have to sell yourself.

Sell yourself to customers (essential), to co-workers (difficult), to competitors (fun), to prospective employers (nearly everyone).

What did you do when you met with a customer today (you do meet with your customers don't you?)? Did you monologue endlessly about your company and products? Did you recite facts and figures about features, warranties and customer support?

Or did you ask 100 questions about your customer and their needs? Did you sell your personal service as part of the sale of your product? Did you treat a sales call or meeting as a job interview rather than a sale?

You will always have work. You will always have something to do which earns money. But you can only be successful, truly successful if you are able to sell yourself in every situation.