Marketing Me! Resume Assistance

In the email box, a software based service which promises to get your resume "to the top of the heap". How enticing.

A conversation with a business colleague; an anecdote about a friend in the tech industry who hides industry related keywords in white font heavily throughout his resume. His rationale for doing so? That most resumes are scanned electronically and his hidden keywords will place him at the top of the hiring manager's list.

Look, these tricks may help get a resume in the "pile", but they are no guarantee of employment. Employment and steady work are the goal, not getting to the top of the "pile".

Networking, done correctly and constantly, results in less employment downtime.

Networking means more opportunity before and after the hire date.

Play resume games if you will, but concentrate on your personal network and leave the games, piles and heaps to the amateurs.

Happy hunting!

Marketing Me! Profit Diversity!

While looking over career listings on a company website, I saw a disclaimer which read "something" like this..

"Company XYZ promotes and believes in diversity and it is reflected in our hiring!"



Why don't companies start having a policy which reads something like this?

"Company XYZ believes and promotes hiring for profitability. We hire any candidate who can help our company become wildly profitable and successful! If you have the ability to increase our bottom line and can make XYZ gobs of money, we want to talk to you today!"

Companies which are profitable:

- Pay their employees
- Make money for their investors and shareholders.
- Pay their bills on time (vendors love this!).
- Pay their taxes.
- Do not lay off employees.
- Do not go out of business.

To be a profitable company, it has to make money. And making money takes profit minded people.

When will companies make profitability Job One?